Doozly and Amazon OneLink

OneLink is Amazon’s own way of sending international visitors to their nearest store, and it costs nothing. So the fair question before paying for anything is: what does Doozly do that OneLink does not? Here is the honest answer, including the cases where OneLink is the better choice.

Comparison: Doozly reaches 22 Amazon marketplaces, Amazon OneLink reaches 14.

This page assumes you know roughly what OneLink is. If not, start with how Amazon OneLink works — it covers the mechanics, the countries and the failure modes in full, without any of this comparison. Come back when you want to know what the difference is worth.

Twenty-two against fourteen

OneLink covers the United States plus thirteen destinations. Doozly carries a tag for every active Amazon Associates marketplace; the ones OneLink cannot reach are highlighted here.

US United States
CA Canada
MX Mexico
BR Brazil
UK United Kingdom
IE Ireland
DE Germany
FR France
IT Italy
ES Spain
NL Netherlands
BE Belgium
SE Sweden
PL Poland
TR Türkiye
AE United Arab Emirates
SA Saudi Arabia
EG Egypt
IN India
SG Singapore
JP Japan
AU Australia
Both Doozly and OneLink Doozly only — OneLink does not reach these

Mexico, Brazil, Ireland, Belgium, Türkiye, United Arab Emirates, Egypt, and India. If your traffic includes any of them, OneLink leaves that commission on the table.

Countries are not the same thing as stores, and that is where this gets expensive: Austria has no amazon.at, while Ireland gained its own amazon.ie in March 2025 — and OneLink does not reach it. Our free marketplace lookup maps seventy countries onto these twenty-two stores and marks which ones OneLink reaches.

Where the two differ

One row in the table below matters more than the rest, and it is easier to see than to read: OneLink rewrites the Amazon links it can find in the page, which is fewer of them than most people expect.

What Amazon OneLink rewrites on a page, and what it leaves alone A page containing four kinds of link. A plain text link to Amazon is rewritten and the reader is sent to their own store. A link that passes through a redirect on your own domain, an image or widget link, and a link behind a third-party shortener are all left pointing where they were, because none of them is an Amazon URL the script can read at the moment it runs. YOUR PAGE WHAT ONELINK DOES a plain text link to Amazon rewritten sent to the reader’s store Buy on Amazon yoursite.com/go/x7a a link behind your own redirect left alone stays on the original store an image or widget link left alone short.link/x7a left alone It rewrites the Amazon links it can find in the page — and only those.
Whatever is not a readable Amazon URL when the script runs stays on the original store.
  Amazon OneLinkfree, by Amazon Doozly Premiumpaid, independent
PriceFreeAnnual licence
Marketplaces reached1422
Works on text linksYesYes
Works on image links and widgetsAnd on anything rendered after the page settlesNoYes
Who controls the tag per countryAmazon, after you link your accountsYou, one field per store
Behaviour without JavaScriptAnd for search engine crawlersNo redirect happensServer-rendered default store, link still works
Repeat page viewsScript runs againCountry cached in the browser for 24 hours
Fallback when no tag existsVisitor stays on the original storeThe tag of a fallback store you nominate, so the click still earns
Product dataTitles, images, prices, ratings—Yes, via the Amazon API

Which one to pick

We would rather tell you now than have you buy a licence you did not need.

Stay with OneLink if…

It is free, it is official, and for a lot of sites it is genuinely enough.

  • You link to Amazon with plain text links only
  • Your readers are in the fourteen countries it covers
  • You would rather Amazon handled the tag mapping than do it yourself
  • You do not want another plugin on the site

Doozly earns its keep if…

The gap shows up in exactly these situations.

  • You show products as boxes, lists or comparison tables — OneLink ignores all of them
  • You have readers in Mexico, Brazil, Ireland, Belgium, Türkiye, United Arab Emirates, Egypt, and India
  • You want to see and set the tag used for each store
  • You want the link to work before JavaScript runs, and for crawlers
  • You want Amazon to keep your titles, images and prices current

Installed it and nothing happens? That is nearly always one of four things, none of which reports an error, and all four are worked through in the OneLink guide. None of them is a fault in OneLink — they are what a browser-side rewrite can and cannot reach.

Running both at once

Both work the same way: a script in the visitor’s browser rewrites Amazon links after the page has loaded. Put both on one page and they can rewrite each other’s work, with the result depending on which runs last. That is not a stable arrangement.

If you want to keep OneLink for the loose text links elsewhere on your site, restrict it to pages that carry no Doozly boxes — and test a live link from each side before you rely on it.

Common questions

Is Doozly worth paying for when OneLink is free?

Only in specific cases, and they are listed on this page. If your links are plain text links and your readers sit inside the fourteen countries OneLink reaches, OneLink is free and enough. The gap opens when your links are boxes or widgets, when your readers are in one of the eight stores OneLink does not reach, or when you need the right store chosen before any script runs.

Can I use Amazon OneLink and Doozly at the same time?

You can, but not on the same page. Both rewrite Amazon links in the browser, so on a page where both are active the result depends on which one runs last. Restrict OneLink to pages that carry no Doozly boxes, and test a live link from each side.

What happens to a reader in a store OneLink does not reach?

With OneLink they stay on whichever store the link already pointed at, and buy there, and the commission goes to nobody. Doozly carries a tag for all twenty-two marketplaces and borrows the tag of a fallback store you nominate when none is filed, so the click still earns something.

Does Doozly need JavaScript the way OneLink does?

No, and that is the structural difference between them. OneLink rewrites links in the browser after the page has painted. Doozly decides the destination while the page is being built, so the link is already correct in the HTML – which is also what a crawler and a reader who clicks immediately will see.

OneLink is a service of Amazon.com, Inc. Doozly is an independent product and is not affiliated with, endorsed by, or sponsored by Amazon. Marketplace coverage checked August 18, 2026; Amazon changes it from time to time.

Try the free version first.

The free plugin already carries a tag for all twenty-two marketplaces — you choose the store per box. Automatic routing by visitor country is the part Premium adds. That is a fair way to find out whether you need it.

The Doozly fox holding a product card and a glowing affiliate link.