Which Amazon store serves your reader?

Amazon runs twenty-two Associates marketplaces, and most countries have no storefront of their own — they are served by a neighbour. Type a country to see which store it goes to, which tag suffix that programme uses, and whether Amazon's own OneLink reaches it.

Reader in Goes to Tag ends in OneLink
Andorra AD amazon.es no storefront of its own — served by Spain -21 Yes
Australia AU amazon.com.au -22 Yes
Austria AT amazon.de no storefront of its own — served by Germany -21 Yes
Bahrain BH amazon.ae no storefront of its own — served by United Arab Emirates -21 No
Bangladesh BD amazon.in no storefront of its own — served by India -21 No
Belgium BE amazon.com.be -21 No
Bhutan BT amazon.in no storefront of its own — served by India -21 No
Brazil BR amazon.com.br -20 No
Brunei BN amazon.sg no storefront of its own — served by Singapore -21 Yes
Cambodia KH amazon.sg no storefront of its own — served by Singapore -21 Yes
Canada CA amazon.ca -20 Yes
Croatia HR amazon.de no storefront of its own — served by Germany -21 Yes
Czechia CZ amazon.de no storefront of its own — served by Germany -21 Yes
Denmark DK amazon.se no storefront of its own — served by Sweden -21 Yes
Egypt EG amazon.eg -21 No
Estonia EE amazon.pl no storefront of its own — served by Poland -21 Yes
Fiji FJ amazon.com.au no storefront of its own — served by Australia -22 Yes
Finland FI amazon.se no storefront of its own — served by Sweden -21 Yes
France FR amazon.fr -21 Yes
Germany DE amazon.de -21 Yes
Hong Kong HK amazon.sg no storefront of its own — served by Singapore -21 Yes
Hungary HU amazon.de no storefront of its own — served by Germany -21 Yes
Iceland IS amazon.se no storefront of its own — served by Sweden -21 Yes
India IN amazon.in -21 No
Indonesia ID amazon.sg no storefront of its own — served by Singapore -21 Yes
Ireland IE amazon.ie — No
Italy IT amazon.it -21 Yes
Japan JP amazon.co.jp -22 Yes
Jordan JO amazon.ae no storefront of its own — served by United Arab Emirates -21 No
Kuwait KW amazon.ae no storefront of its own — served by United Arab Emirates -21 No
Laos LA amazon.sg no storefront of its own — served by Singapore -21 Yes
Latvia LV amazon.pl no storefront of its own — served by Poland -21 Yes
Lebanon LB amazon.ae no storefront of its own — served by United Arab Emirates -21 No
Liechtenstein LI amazon.de no storefront of its own — served by Germany -21 Yes
Lithuania LT amazon.pl no storefront of its own — served by Poland -21 Yes
Luxembourg LU amazon.de no storefront of its own — served by Germany -21 Yes
Malaysia MY amazon.sg no storefront of its own — served by Singapore -21 Yes
Malta MT amazon.it no storefront of its own — served by Italy -21 Yes
Mexico MX amazon.com.mx -20 No
Monaco MC amazon.fr no storefront of its own — served by France -21 Yes
Myanmar MM amazon.sg no storefront of its own — served by Singapore -21 Yes
Nepal NP amazon.in no storefront of its own — served by India -21 No
Netherlands NL amazon.nl -21 Yes
New Zealand NZ amazon.com.au no storefront of its own — served by Australia -22 Yes
Norway NO amazon.se no storefront of its own — served by Sweden -21 Yes
Oman OM amazon.ae no storefront of its own — served by United Arab Emirates -21 No
Pakistan PK amazon.in no storefront of its own — served by India -21 No
Papua New Guinea PG amazon.com.au no storefront of its own — served by Australia -22 Yes
Philippines PH amazon.sg no storefront of its own — served by Singapore -21 Yes
Poland PL amazon.pl -21 Yes
Portugal PT amazon.es no storefront of its own — served by Spain -21 Yes
Qatar QA amazon.ae no storefront of its own — served by United Arab Emirates -21 No
San Marino SM amazon.it no storefront of its own — served by Italy -21 Yes
Saudi Arabia SA amazon.sa -21 Yes
Singapore SG amazon.sg -21 Yes
Slovakia SK amazon.de no storefront of its own — served by Germany -21 Yes
Slovenia SI amazon.de no storefront of its own — served by Germany -21 Yes
Spain ES amazon.es -21 Yes
Sri Lanka LK amazon.in no storefront of its own — served by India -21 No
Sweden SE amazon.se -21 Yes
Switzerland CH amazon.de no storefront of its own — served by Germany -21 Yes
Taiwan TW amazon.sg no storefront of its own — served by Singapore -21 Yes
Thailand TH amazon.sg no storefront of its own — served by Singapore -21 Yes
Türkiye TR amazon.com.tr -21 No
United Arab Emirates AE amazon.ae -21 No
United Kingdom GB amazon.co.uk -21 Yes
United States US amazon.com -20 Yes
Vatican City VA amazon.it no storefront of its own — served by Italy -21 Yes
Vietnam VN amazon.sg no storefront of its own — served by Singapore -21 Yes
Yemen YE amazon.sa no storefront of its own — served by Saudi Arabia -21 Yes

How to read the last two columns

Tag ends in. Every national programme appends its own two digits to your tracking ID, and you never type them. Treat this column as the shape to expect rather than as your own tag — read yours in that country's Associates Central. Ireland shows a dash because its programme opened in March 2025 and Amazon publishes no ending for it — we would rather leave it blank than guess at a value you would copy. Where those tags come from

OneLink reaches it. Amazon's own redirect covers 14 of the 22 marketplaces. For the rest, a reader lands wherever your link already pointed unless you carry a tag for that store yourself. The full comparison

How much of this is your problem? This table says where a reader goes. The next question is how many of your readers that actually is — paste your country report into the audience check and it works out which stores your traffic spans and which programmes to join first. Check your own audience

Why this matters

Most countries do not have their own Amazon.

That single fact is behind most of the money international publishers lose without noticing. Austria has no amazon.at. Twelve south-east Asian countries share amazon.sg between them, and seven Gulf states share amazon.ae.

So a reader in Vienna is a customer of the German store, and a link tagged for amazon.com sends them to the wrong continent. They usually do not complain. They buy the thing on the store they already use, with no tag attached, and nothing appears in your reports at all.

  1. Look at where your readers are

    Your analytics knows. Most people are surprised by how much of it is outside their own country.

  2. Find the stores those countries go to

    The table above. Often fewer stores than countries, which makes the job smaller than it looks.

  3. Register in those programmes

    Each one separately, each with its own tracking ID. There is no shortcut and no combined account.

  4. Route each reader to the right one

    Either with OneLink, where it reaches, or with something that holds a tag per store. That is what this plugin does.

This table is the plugin, written out.

Doozly Premium carries the same routing and one Associates tag per store, so a reader in Vienna lands on amazon.de with your German tag without you thinking about it. If a country has no tag configured, the link borrows the tag of a fallback store you nominate rather than dropping the tag altogether.

The Doozly fox holding a product card and a glowing affiliate link.