Doozly
What is actually known
Not much, and it is worth separating from what is being assumed.
amalinkspro.com was working normally in mid-March 2026. Some time before early July it stopped answering. We fetched it ourselves on 21 August 2026 and got an HTTP 525 — Cloudflare is still there and still taking the request, but the server behind it does not complete the secure connection. The domain is registered and someone is still paying for it.
There has been no shutdown notice, no farewell post and no news of an acquisition, and no reply on the usual channels. That is the whole of it. We are not going to call the plugin discontinued, because nobody has said so and an outage is not an announcement. Unreachable is the claim that can be checked, so unreachable is the word this page uses.
The part most write-ups get wrong
The usual reassurance is that your links still work because they point at Amazon. That is true of the URLs and it is not the thing at risk. What sits in your posts is not a link — it is a shortcode, and the plugin turns it into a box every time the page is rendered.
AmaLinks Pro’s own FAQ was explicit about what happens when that plugin is not licensed:
“All links and shortcodes you create and insert into your website using AmaLinks Pro® will stop working if your license expires or becomes inactive for any reason. Additionally, the AmaLinks Pro® plugin MUST remain installed and activated for existing links to work.”
Put that next to a vendor whose site cannot take a renewal payment and the situation splits in two, with two very different deadlines.
If you hold a lifetime licence — the Platinum tier, sold until it was withdrawn on 3 January 2022 — there is no renewal to fail. Your risk is the ordinary one for any unmaintained plugin: a future PHP or WordPress release changes something the code relies on, and one day the boxes stop rendering. That has no date on it and it may be years away.
If you are on an annual plan — Bloggers at $67, Basic at $127, Premium at $197 — you have a renewal date, and there is no working site to process it. By the vendor’s own wording above, that is the condition under which the shortcodes stop.
One honest caveat, because it decides how alarmed to be: we cannot test what the plugin does when it simply cannot reach its licence server, as opposed to being told the licence has lapsed. Plenty of plugins fail open and keep working. The FAQ describes the lapsed case, not the unreachable one. That is exactly why the next two sections are about finding out for yourself rather than taking anyone’s word for it — including ours.
Find out what you would have to rebuild
Before deciding anything, get the number. Migrating twelve boxes is an afternoon; migrating four hundred is a different decision entirely, and most people guess this badly in both directions.
With WP-CLI, this counts every published post and page containing one of the plugin’s shortcodes. It only reads:
wp db query "SELECT COUNT(*) FROM wp_posts
WHERE post_status = 'publish'
AND post_content LIKE '%amalinkspro%'"Then list them, so you know which posts are involved:
wp db query "SELECT ID, post_title FROM wp_posts
WHERE post_status = 'publish'
AND post_content LIKE '%amalinkspro%'"
Two notes. Replace wp_ if your install uses a different table prefix
— wp db prefix prints it. And the match is on the substring
rather than an exact shortcode name, so it catches every variant the plugin
inserts, tables and buttons included. Without shell access, your host’s
phpMyAdmin runs the same query, or search your own site for a phrase that only
appears inside those boxes.
Test the failure before your renewal date
This is the part worth doing this week if you are on an annual plan, because it converts a rumour into a fact about your own site.
Take a staging copy — not production — and deactivate the licence in the plugin’s settings, or let it fall out of activation, then load a post that carries a box. You will see one of two things: the box still renders, in which case you have time and a real answer; or you get an empty space or a raw shortcode in the middle of your article, in which case you know precisely what your renewal date does to your site and how many pages it touches.
Do not do this on the live site. If it fails closed, every affected post loses its boxes until you restore the licence state, and the licence server that would normally put it back is the thing that is down.
Where to go from here
In the order a sensible person would consider them, which is not the order that suits us.
Do nothing yet, if…
A real option, and the right one for a good number of sites.
- You hold a lifetime licence and the boxes still render
- The count above came back small enough to redo in an evening whenever it breaks
- You pin your PHP version and would notice a change before your readers do
Plain Amazon links, if…
The option nobody selling a plugin will mention.
- Most of your boxes are a single product with a button
- You would rather own the markup than rent it from anyone again
- A text link with your tag keeps earning with no plugin at all
Another established plugin, if…
AAWP, Content Egg and Lasso all cover this ground.
- You want the longest track record you can buy
- You need comparison tables and bestseller lists on day one
- Their prices and coverage are laid out on our roundup page
Doozly, if…
Ours, and the argument is narrow on purpose.
- You want to rebuild a few boxes free first and see how it goes
- Being locked out by a licence server is exactly what you want to avoid next time
- Your readers are in stores the older plugins do not address
On the second of those, since it is the reason people land here: the free Doozly build has no licence check at all, and saved boxes keep rendering whether or not anything is paid for. A lapsed Premium licence costs you updates, support, country routing, bestseller lists and comparison tables — not the boxes already in your posts. That is a design choice we made before this outage, and it is the one we would want as a customer.
What moving actually costs
Nobody can import AmaLinks Pro boxes, and any plugin claiming otherwise deserves a hard look. Every plugin stores its boxes in its own shortcode with its own attributes, and the product data behind them sits in its own tables. The ASINs are recoverable from the shortcodes; the layout choices are not.
So the work is: pull the ASINs out of the posts you listed above, rebuild those boxes in whatever you choose, and delete the old shortcodes. There is no shortcut, and the honest estimate is a couple of minutes per box once you have a rhythm. Doing it on your highest-earning twenty posts first means the exposure is mostly gone in an hour, whatever you decide about the rest.
Common questions
Is AmaLinks Pro dead?
Nobody has said so, and an outage is not an announcement. What is established: amalinkspro.com was working in mid-March 2026, stopped answering some time before July, and still returned an HTTP 525 error when we fetched it on 21 August 2026. There is no shutdown notice, no farewell post and no news of an acquisition, and the domain is still registered and paid for. Unreachable is the accurate word.
Will my existing Amazon links stop working?
The Amazon URLs themselves are fine; they point at Amazon and Amazon is up. The thing at risk is different: what sits in your posts is a shortcode, and the plugin rebuilds the box from it every time the page loads. The vendor FAQ stated that links and shortcodes stop working if the licence expires or becomes inactive, and that the plugin must remain installed and activated for existing links to work.
How urgent is this for me?
It depends entirely on your licence. A lifetime Platinum licence, sold until that tier was withdrawn on 3 January 2022, has no renewal that can fail, so the risk is only that an unmaintained plugin eventually breaks on a future PHP or WordPress release, and that has no date on it. An annual plan has a renewal date and there is no working site to take the payment, which is the case the FAQ describes. Check which one you hold first.
Can any plugin import my AmaLinks Pro boxes?
No, and be sceptical of anything claiming otherwise. Every Amazon plugin stores its boxes in its own shortcode with its own attributes, and the product data sits in its own database tables. The ASINs can be read back out of the shortcodes in your posts; the layout choices cannot. Moving means rebuilding the boxes, at roughly a couple of minutes each once you have a rhythm.
Should I switch plugins straight away?
Not necessarily. If you hold a lifetime licence and the boxes still render, doing nothing is a defensible answer. Count the affected posts first, then decide: a site with a dozen boxes can wait and redo them in an evening if they ever break, while a site with hundreds should start with its highest-earning posts now. Plain Amazon text links with your tracking ID are also a perfectly good destination and need no plugin at all.
Where this came from
- amalinkspro.com, fetched 21 August 2026: HTTP 525, no response body
- The FAQ passage and the pricing tiers were published on amalinkspro.com while the site was up, and are quoted here from search indexes because the pages cannot be loaded. We tried to confirm them against the Internet Archive on 21 August 2026 and it was itself offline — when it returns, this page gets a permanent link in place of this note.
- Outage timeline: What Happened to AmaLinks Pro?
- Lifetime tier withdrawn 3 January 2022, from the vendor’s own announcement
AmaLinks Pro is a trademark of its owner and is named here for identification. We make a competing plugin, which is a reason to check this page rather than trust it — every claim above is dated and checkable for that reason. If the company returns and this page is wrong, tell us and we will correct it the same day.
